chiropractor marketing CASE STUDY

Our client, a chiropractor, needed a robust go-to-market strategy and a stronger digital presence to support their expanding business. Their social media lacked a cohesive strategy, engagement was low, and they needed expert guidance to launch new services effectively. They also wanted to run ads but lacked a strategic execution plan. On top of that, their website wasn’t optimized for user experience, making it difficult for potential clients to book appointments seamlessly. Without a full-funnel approach, their marketing efforts weren’t driving the results they needed.

Ashly Media stepped in with a comprehensive, data-driven marketing strategy designed to address every challenge—from social media engagement to website functionality and revenue growth. We took over their Instagram and Facebook accounts, created a high-quality content strategy, and built a UX/UI-friendly website that made it easier for clients to book appointments. To support the launch of their new services, we developed and executed a full-scale go-to-market strategy that positioned them as the go-to provider in their area. And to make sure their marketing efforts translated into revenue, we ran targeted ad campaigns with call tracking to measure and optimize performance.

By taking a full-funnel approach, we ensured that every touchpoint—from social media to website traffic to advertising—worked together to drive measurable growth. Here’s what made the difference:

• Social Media Overhaul: We developed a strategic posting plan, produced professional content, and increased Instagram reach by 64.8%, with a 138.6% boost in Facebook impressions and 111.5% more interactions.

• Website Transformation: We built a modern, SEO-optimized website with improved functionality, resulting in 96% of search traffic coming directly from SEO and over 25 new appointment requests per month.

• Revenue-Driven Advertising: By launching strategic ad campaigns and tracking performance, we directly attributed $130,000+ in revenue to marketing efforts over six months.

This wasn’t just about increasing numbers—it was about building a sustainable, scalable marketing system that turned engagement into real business growth.

"We're thrilled to have transformed this chiropractor's digital presence, showcasing the power of a cohesive, full-funnel marketing strategy.” – Ashly Scalise